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Globally Speaking…

by Givi Topchishvili on August 5, 2011

Another day, another noted brand going global, tapping into emerging markets, realizing that the domestic consumer may not be their only way to success. Today, it’s fast food chains going to Russia and China, earlier this week we heard about the GAP entering China, Australia, Russia, Greece and Japan and a few weeks ago we [...]


Y Tu Mama Tambien

by Global Advertising Strategies on May 3, 2011

Just in time for Mother’s Day, I thought we could take another look at the intricacies of marketing to women. More specifically, mothers. The phenomenon of ‘mommy bloggers’ came under a spotlight a few years ago, when large brands realized how much power such a ‘mommy’ held. They have become brands of their own, appearing [...]


Back-To-School Census

by Global Advertising Strategies on September 3, 2010

Back in 1988 Robert Fulghum reminded us of that some of the greatest lessons in life are attainable at an early age.  “Share everything.  Play fair… Cleanup your own mess.”   The same holds true today with the release of a recent demographic profile of the 2010 – 2011 kindergarten class. USA Today featured a profile [...]


Pineapples for Cleopatra

by Global Advertising Strategies on June 21, 2010

As soon as the news of Angelina Jolie being considered for casting as Cleopatra in the upcoming movie about the Egyptian Queen was announced, the blogging world hit the fan. Not another “white Cleopatra”!  This is coming at the heels of the Prince of Persia and Avatar casting controversy. Politics aside, the question is – [...]


Royale with Cheese and Male Enhancement Creams, Part 1

by Global Advertising Strategies on April 21, 2010

VINCENT: … And you know what they call a Quarter Pounder with Cheese in Paris? JULES: They don’t call it a Quarter Pounder with Cheese? VINCENT: No, they got the metric system there, they wouldn’t know what the **** a Quarter Pounder is. JULES: What’d they call it? VINCENT: They call it Royale with Cheese. [...]