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One of the most overused words in my daily life is ‘efficiency.’ Everything has to happen efficiently – in the most streamlined manner, with the best result possible. In the past five years, the shift toward digital in the marketing mix has been undisputed, proving its efficiency and effectiveness. For 2013, the increase in digital [...]
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A crucial lesson from the US presidential election was the power of Hispanic American, African American, Asian American, and LGBT voters to shape its outcome, pushing President Obama over the goal line and into the White House for a second term. The President had a multicultural strategy, and it worked. It’s no secret that the face [...]
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2012 may have been a tough year for us, but a good one as well. Tough because, despite our continuous growth, the challenges presented themselves in a number of ways – growing pains, staffing changes and client roster shifts, among others. However, one cannot learn from mistakes if he does not make any, and I [...]
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The national conversation around health care needs to move from “if” to “how” we effectively reach cross-cultural patients. Healthy lives and bottom lines depend on it. The shifting demographic makeup of our country is no secret. For the first time in US history, minority births are now a majority, ousting immigration as the main driving [...]
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NEW WHITE PAPER HIGHLIGHTS UNDER-RECOGNIZED ISSUES, PATHS TO REACHING 40% OF U.S. HEALTH CARE CONSUMERS Cross-Cultural Competency in U.S. Health Care, a white paper issued by Prime Access and Global Advertising Strategies, long-time leaders in cross-cultural marketing, suggests a roadmap on how to pursue culturally competent interaction collectively and individually among our diverse masses of [...]
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Copyright 2012 Global Advertising Strategies, Inc.
