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Last week’s DTC National Conference featured 20+panels sharing insights, tips, and best practices. The topics ranged from writing creative pharma copy (say, what?) to marketing challenges of maturing pharma brands. However, the overarching theme of the entire event continued to focus on the importance of patient engagement – on the fact that health care marketers [...]
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To no one’s surprise, this year’s SXSW Interactive festival was chock-full of inspiring innovators touting promising new startups. The class of health care innovations was no exception, as events like the SX Accelerator Challenge and This Week in Startups (TWIST) yielded a number of potentially disruptive ventures for an industry that desperately needs it. As [...]
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A crucial lesson from the US presidential election was the power of Hispanic American, African American, Asian American, and LGBT voters to shape its outcome, pushing President Obama over the goal line and into the White House for a second term. The President had a multicultural strategy, and it worked. It’s no secret that the face [...]
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The national conversation around health care needs to move from “if” to “how” we effectively reach cross-cultural patients. Healthy lives and bottom lines depend on it. The shifting demographic makeup of our country is no secret. For the first time in US history, minority births are now a majority, ousting immigration as the main driving [...]
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NEW WHITE PAPER HIGHLIGHTS UNDER-RECOGNIZED ISSUES, PATHS TO REACHING 40% OF U.S. HEALTH CARE CONSUMERS Cross-Cultural Competency in U.S. Health Care, a white paper issued by Prime Access and Global Advertising Strategies, long-time leaders in cross-cultural marketing, suggests a roadmap on how to pursue culturally competent interaction collectively and individually among our diverse masses of [...]
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Copyright 2012 Global Advertising Strategies, Inc.
