Earlier this week, I attended an event hosted by the NYC Health Business Leaders titled “Big Data in Health Care: An Industry-Defining Evolution.” A group of well-respected panelists engaged in a heated discussed on what ‘big data’ meant to the health care sector. Before we get to some of the trends discussed at the event, let’s [...]
The first DTC Multicultural Health National Conference took place last week in Orlando. The event’s theme – the importance of reaching and engaging with the U.S. cross-cultural audiences when planning health care marketing campaigns – could not have been timelier, given the results of the presidential election just two weeks ago. President Obama’s victory was [...]
It’s finally happening! We will be at the 2012 DTC Multicultural Health National Conference “Marketing to a Diverse America.” See you in Orlando on November 15th and 16th! For more information, visit here.
Cultural Breakdown: -African Americans: In general, African Americans have a historic mistrust of the medical system, and a lack of confidence in some health care providers driven by racial discrimination and poor patient-physician communication. -Hispanics: Strong family ties influence health care behavior of Hispanics. One study of Hispanic patients found that over 75% wanted their [...]
At the end of the day, every agency, with its unique attitudes and individuals, is as good as the business it generates. Whether you are big or small, business development is a complex, demanding process that will drain your energy if you don’t have a clear, almost schematic, approach to it. To allow for creativity [...]