Posts tagged as:

Globalization

Key Elements We Cannot Overlook When Going Global

by Givi Topchishvili on June 6, 2012

E-commerce and M-commerce are no longer novelties. They have become critical components of the overall global growth and development strategy for most brands.  The once reliable and knowledgeable sales associates that were the pillars of some retailers’ success, have given way to online influencers – blogs, forums, review sites, social networks, YouTube demos  – creating [...]

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Globally Speaking…

by Givi Topchishvili on August 5, 2011

Another day, another noted brand going global, tapping into emerging markets, realizing that the domestic consumer may not be their only way to success. Today, it’s fast food chains going to Russia and China, earlier this week we heard about the GAP entering China, Australia, Russia, Greece and Japan and a few weeks ago we [...]

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