Posts tagged as:
We often talk about new market expansion within the U.S. — most likely referring to our ‘total market’ strategy built on cultural fluency and the notion that the U.S. market is far from homogeneous, and is very diverse. Today, I wanted to expand that ‘new market’ conversation, and take it outside of the U.S. Emerging [...]
{ 0 comments }
E-commerce and M-commerce are no longer novelties. They have become critical components of the overall global growth and development strategy for most brands. The once reliable and knowledgeable sales associates that were the pillars of some retailers’ success, have given way to online influencers – blogs, forums, review sites, social networks, YouTube demos – creating [...]
{ 1 comment }
Last week, we discussed some of the key factors driving investment and interest in and around the BRIC markets. In contrast to the BRICs the US domestic market, while huge, may look a bit less exciting at first glance. Reports of GDP growth ranging from 1-3% are now hailed as positive developments, worries about an [...]
{ 0 comments }
Another day, another noted brand going global, tapping into emerging markets, realizing that the domestic consumer may not be their only way to success. Today, it’s fast food chains going to Russia and China, earlier this week we heard about the GAP entering China, Australia, Russia, Greece and Japan and a few weeks ago we [...]
{ 0 comments }
Copyright 2012 Global Advertising Strategies, Inc.
