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Customizing Coach

by Anna Abelson on May 19, 2011

‘Customization’ is everywhere these days. Burger King possibly started it with their “Have It Your Way” some 30 years ago. Today, every aspect of our life can be custom-made to our liking. The cars contain enough gadgets to simplify the commute, the coffee drink is foamed, sweetened and flavored to enjoy every sip, and smart [...]


What’s Ahead for Travel Marketing: Tips and Trends from the 2011 ATME Conference

by Global Advertising Strategies on February 28, 2011

Earlier this month, I attended the 2011 ATME conference on trends and predictions in travel marketing for 2011. The panelists, ranging from hotel chain representatives to destination marketers to airline executives, shared their new tactics and best practices, but mostly reflected on their use of social media, viewed as a tool that effectively combines public [...]