From the category archives:

Travel and Tourism

Leveraging User Generated Content in Travel & Tourism

by Alex Topchishvili on May 12, 2014

Summertime is almost upon us, and much to the excitement of children around the world (and fear for many parents) that means vacation time. Hotels, airlines, travel websites, cities and destinations are gearing up for what is likely to be a hot and busy tourist season. You would think that one of the best ways [...]

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A New Brand for an Old Country

by Anna Abelson on September 6, 2012

When you hear “Russia,” what is the first thing that comes to mind? Vodka? Putin? Bears? Communism? Cold War? As a traveler, would you consider Russia an emerging destination or an established one? If your answer is the latter, then Russia is a rare example of an established destination – with centuries of historic legacy [...]

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Marketing Emerging Destinations: How to Brand?

by Anna Abelson on July 12, 2012

By definition, tourism is the most global of all industries. To ensure a successful branding campaign behind your destination, marketers must understand the needs, wants and purchase intents of potential visitors across continents and cultures. As marketers today, we face challenges in attracting visitors while aiming to increase the popularity of the destination. Considering the [...]

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Customizing Coach

by Anna Abelson on May 19, 2011

‘Customization’ is everywhere these days. Burger King possibly started it with their “Have It Your Way” some 30 years ago. Today, every aspect of our life can be custom-made to our liking. The cars contain enough gadgets to simplify the commute, the coffee drink is foamed, sweetened and flavored to enjoy every sip, and smart [...]

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Modern Luxury, Redefined

by Anna Abelson on March 22, 2011

Most of us have written reviews on places we have visited, hotels and restaurants we enjoyed (or not,) and airlines we flew to get there. Did we ever think that those reviews could leverage more brand-building clout than, possibly, paid advertisements? In today’s society of user-generated content, that appears to be the case. According to [...]

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