From the category archives:

Travel and Tourism

A New Brand for an Old Country

by Anna Abelson on September 6, 2012

When you hear “Russia,” what is the first thing that comes to mind? Vodka? Putin? Bears? Communism? Cold War? As a traveler, would you consider Russia an emerging destination or an established one? If your answer is the latter, then Russia is a rare example of an established destination – with centuries of historic legacy [...]

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Marketing Emerging Destinations: How to Brand?

by Anna Abelson on July 12, 2012

By definition, tourism is the most global of all industries. To ensure a successful branding campaign behind your destination, marketers must understand the needs, wants and purchase intents of potential visitors across continents and cultures. As marketers today, we face challenges in attracting visitors while aiming to increase the popularity of the destination. Considering the [...]


Customizing Coach

by Anna Abelson on May 19, 2011

‘Customization’ is everywhere these days. Burger King possibly started it with their “Have It Your Way” some 30 years ago. Today, every aspect of our life can be custom-made to our liking. The cars contain enough gadgets to simplify the commute, the coffee drink is foamed, sweetened and flavored to enjoy every sip, and smart [...]


Modern Luxury, Redefined

by Anna Abelson on March 22, 2011

Most of us have written reviews on places we have visited, hotels and restaurants we enjoyed (or not,) and airlines we flew to get there. Did we ever think that those reviews could leverage more brand-building clout than, possibly, paid advertisements? In today’s society of user-generated content, that appears to be the case. According to [...]

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What’s Ahead for Travel Marketing: Tips and Trends from the 2011 ATME Conference

by Global Advertising Strategies on February 28, 2011

Earlier this month, I attended the 2011 ATME conference on trends and predictions in travel marketing for 2011. The panelists, ranging from hotel chain representatives to destination marketers to airline executives, shared their new tactics and best practices, but mostly reflected on their use of social media, viewed as a tool that effectively combines public [...]