From the category archives:

Multicultural

Health Care in the New America… Not So New Anymore

by Andy Bagnall on December 11, 2012

The national conversation around health care needs to move from “if” to “how” we effectively reach cross-cultural patients. Healthy lives and bottom lines depend on it. The shifting demographic makeup of our country is no secret. For the first time in US history, minority births are now a majority, ousting immigration as the main driving [...]

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How Culturally Fluent is Your Thanksgiving?

by Global Advertising Strategies on November 14, 2012

Thanksgiving is a week away – other holidays to follow shortly after, — and with our country’s changing demographic makeup being front and center after the election results, we thought we could take a look at how we could augment our holiday meals with some cultural fare. With nearly half of the country living bi-culturally [...]

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Q&A with Creative Director Lisa Llewellyn

by Global Advertising Strategies on October 26, 2012

A wealth of creative and strategic knowledge, Lisa Llewellyn joins our agency as Creative Director. Her experience — spanning 30 years — includes work for Astra Zaneca, Merrill Lynch, Canada Dry Ginger Ale, Volvo, and Gatorade, among others. We caught up with Lisa to find out what drives her creatively and what drives her nuts… [...]

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Hispanic Heritage Month: Am I a Part of It?

by Anna Treyer-Simakova on September 26, 2012

As a first-generation immigrant and a multicultural marketing professional, the notion of a dedicated cultural heritage month has always presented an interesting conundrum to me – it is a sincere homage or a convenient marketing ploy? (I mean, this is hardly heritage-focused.) For a relatively new American, the idea of connecting generations and fostering one’s [...]

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US Presidential Race, Translated

by Global Advertising Strategies on August 22, 2012

The 2012 US Presidential candidates’ outreach to Latino voters is a reflection of this nation’s changing demographics. Data from the 2010 Census shows that the Hispanic population in the US grew by 43% in the last decade, surpassing 50 million. Both candidates are running Spanish-language ads and both have even attempted to speak the language [...]

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