From the category archives:

Multicultural

Q&A with Creative Director Lisa Llewellyn

by Global Advertising Strategies on October 26, 2012

A wealth of creative and strategic knowledge, Lisa Llewellyn joins our agency as Creative Director. Her experience — spanning 30 years — includes work for Astra Zaneca, Merrill Lynch, Canada Dry Ginger Ale, Volvo, and Gatorade, among others. We caught up with Lisa to find out what drives her creatively and what drives her nuts… [...]

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Hispanic Heritage Month: Am I a Part of It?

by Anna Treyer-Simakova on September 26, 2012

As a first-generation immigrant and a multicultural marketing professional, the notion of a dedicated cultural heritage month has always presented an interesting conundrum to me – it is a sincere homage or a convenient marketing ploy? (I mean, this is hardly heritage-focused.) For a relatively new American, the idea of connecting generations and fostering one’s [...]

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US Presidential Race, Translated

by Global Advertising Strategies on August 22, 2012

The 2012 US Presidential candidates’ outreach to Latino voters is a reflection of this nation’s changing demographics. Data from the 2010 Census shows that the Hispanic population in the US grew by 43% in the last decade, surpassing 50 million. Both candidates are running Spanish-language ads and both have even attempted to speak the language [...]

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What’s Your Culture Score?

by Global Advertising Strategies on August 10, 2012

Think you know culture? Take our quick quiz of coffee mugs of the world, and see if you REALLY know different cultures as well as you think. Don’t see a cup that represents your culture? Send us a snapshot of it to info@global-ny.com or our Facebook or Twitter, and we will include it in the [...]

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Cross-Cultural Media Planning 101

by Ryan Gordon on July 23, 2012

Cross-Cultural Media Planning 101 Media planning for cross-cultural audiences share the same core principles with mainstream / general market planning. The difference lies in the understanding of your audience, and the way you express each principle for them. Each ‘cultural’ market experiences and consumes media differently, and understanding those differences, as well as developing unique [...]

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