From the category archives:
One of the most overused words in my daily life is ‘efficiency.’ Everything has to happen efficiently – in the most streamlined manner, with the best result possible. In the past five years, the shift toward digital in the marketing mix has been undisputed, proving its efficiency and effectiveness. For 2013, the increase in digital [...]
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A crucial lesson from the US presidential election was the power of Hispanic American, African American, Asian American, and LGBT voters to shape its outcome, pushing President Obama over the goal line and into the White House for a second term. The President had a multicultural strategy, and it worked. It’s no secret that the face [...]
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The national conversation around health care needs to move from “if” to “how” we effectively reach cross-cultural patients. Healthy lives and bottom lines depend on it. The shifting demographic makeup of our country is no secret. For the first time in US history, minority births are now a majority, ousting immigration as the main driving [...]
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Thanksgiving is a week away – other holidays to follow shortly after, — and with our country’s changing demographic makeup being front and center after the election results, we thought we could take a look at how we could augment our holiday meals with some cultural fare. With nearly half of the country living bi-culturally [...]
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A wealth of creative and strategic knowledge, Lisa Llewellyn joins our agency as Creative Director. Her experience — spanning 30 years — includes work for Astra Zaneca, Merrill Lynch, Canada Dry Ginger Ale, Volvo, and Gatorade, among others. We caught up with Lisa to find out what drives her creatively and what drives her nuts… [...]
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