From the category archives:

International

BRICS Market Entry: Basic Rules

by Elena Alexeeva on May 23, 2013

We often talk about new market expansion within the U.S. — most likely referring to our ‘total market’ strategy built on cultural fluency and the notion that the U.S. market is far from homogeneous, and is very diverse. Today, I wanted to expand that ‘new market’ conversation, and take it outside of the U.S. Emerging [...]

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Davos Diaries

by Lena Feygin on February 14, 2013

“A meaningful life is a combination of dissatisfaction and hope” – Shimon Peres, Davos WEF 2013 WEF started with a perfect opening quote by Eleanor Roosevelt, “The future belongs to those who believe in the beauty of their dreams.”  With Resilient Dynamism as an overarching theme for the 2013 World Economic Forum (WEF) in Davos, [...]

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Meanwhile, Downtown Manhattan

by Global Advertising Strategies on November 9, 2012

Sandy unleashed its fury on New York, New Jersey, and Connecticut almost two weeks ago. Today marks the first day most of us are back in the office as the building had no heat, no phone service, and, for the better half of the first week, no electricity as well. Believe it or not, we [...]

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Brooklyn Nets’ Owner Takes the Subway, Too

by Denis Serikov on September 27, 2012

Brooklyn Nets’ owner and Russian billionaire Mikhail Prokhorov joined Michael Bloomberg on a subway ride to the Barclays Center on Friday, September 21, just minutes before the two sat next to each other at the opening ceremony of the brand new venue.  About an hour later, Bloomberg, Prokhorov and Bruce Ratner (the developer) cut the [...]

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Hello, Brooklyn

by Global Advertising Strategies on September 21, 2012

Who doesn’t like a happy ending? After almost 60 years, Brooklynites get their very own sports team again (the Dodgers left in 1957), and their very own sports arena — the Barclays Center. Largely thanks to a pile of Russian money from a guy who could pass for an NBA player himself — the lean, [...]

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