From the category archives:


50 Shades of Genius

by admin on February 10, 2015

By now you have seen the new short featuring Mikhail Baryshnikov and Lil Buck in a fierce dance-off. It’s definitely a marketing masterpiece hitting all of the right chords in the symphony of neuro-branding. It’s different, it’s visual, it’s intense, it’s viral. It’s art in the most pure form of expression. To us there was [...]

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It’s Just Better — a Story of One Launch

by Global Advertising Strategies on January 14, 2014

Getting the word out about your newly launched product is one of the toughest challenges for any entrepreneur.  According to the Harvard Business Review, nearly 75% of all new consumer goods and products fail within a year of launching. Whether you rely on your existing network or PR and tech-savvy tactics to get the buzz [...]


Five Rules to Revamp Your 2014 Planning Process

by Elena Alexeeva on November 15, 2013

November will likely catch you wrapping up your 2014 marketing plans. How has your process been different this year?  What new platforms, strategies or tactics are you proposing? Embarking on the annual planning process, many of us tend to follow a “traditional” pattern. And that is especially true with some of the international clients that [...]


Top 5 Takeaways from rASiA

by Lena Feygin on August 2, 2013

WeMultiply‘s Lena Feygin recently led the rASia International Innovation Forum’s Round Table discussion on Women in Innovation. Here she shares her top five takeaways from the event. Last month I accepted an invitation to lead the rASia International Innovation Forum’s Round Table discussion of Women in Innovation. Organized by Alexander Shulgin, the Forum itself focused on recent trends and developments in [...]


BRICS Market Entry: Basic Rules

by Elena Alexeeva on May 23, 2013

We often talk about new market expansion within the U.S. — most likely referring to our ‘total market’ strategy built on cultural fluency and the notion that the U.S. market is far from homogeneous, and is very diverse. Today, I wanted to expand that ‘new market’ conversation, and take it outside of the U.S. Emerging [...]