From the category archives:


The 5 Best Practices for Content Marketing in Health & Pharma

by Alex Topchishvili on April 17, 2014

The pharmaceutical industry is known for being traditional, conservative, and burdened by regulations and protocols. These regulations make pharma marketers wary of embracing new approaches, including the growing trend toward content marketing.  Despite being the term on everyone’s lips, content marketing has been sidelined by the industry either because they don’t fully know how to [...]


Yahoo!+Tumblr: Pros and Cons

by Ken Solano on May 20, 2013

Now that the Yahoo! / Tumblr deal has been finalized, and CEO David Karp is bound to be listed among the richest guys under 30 for the next four years, I thought we would look at the potential pros and cons of the transaction. Putting aside the overwhelming “Is she really going out with him?” reaction [...]


One of the most overused words in my daily life is ‘efficiency.’ Everything has to happen efficiently – in the most streamlined manner, with the best result possible. In the past five years, the shift toward digital in the marketing mix has been undisputed, proving its efficiency and effectiveness. For 2013, the increase in digital [...]


Backed by the 9.8 Group of Companies, the newly-formed Strategic Business Accelerator focuses on technology-driven health and wellness ventures. weMultiply, a New York-based angel investor and business acceleration group, announced a call for health and wellness ventures to join its S.A.L.E. program for capital and resource investment. Launched as part of the 9.8 Group of [...]


Relax; NBC’s Olympic Coverage is Not That Bad

by Ken Solano on August 3, 2012

Today marks the 8th day that the Olympics have been on. Overall the events have lived up to the hype, and the intensity of the games has been spot on. What has not been spot on – as per the American viewers – is the coverage of sporting events. NBC’s lack of structure in regards [...]