From the category archives:


Q&A With Prime Access Director of Media Services and Market Analytics Laura Deitch

by Global Advertising Strategies on October 20, 2014

We are thrilled to welcome a new member to the Prime Access team – Laura Deitch, Director Media Services and Market Analytics. Laura brings her creative spirit and high energy to agency clients with over 15 years of advertising experience.  Her professional credentials include positions at top media agencies as Group M (Media Edge/Maxus), Universal McCann/J3, MediaVest/SMG [...]


Leveraging User Generated Content in Travel & Tourism

by Alex Topchishvili on May 12, 2014

Summertime is almost upon us, and much to the excitement of children around the world (and fear for many parents) that means vacation time. Hotels, airlines, travel websites, cities and destinations are gearing up for what is likely to be a hot and busy tourist season. You would think that one of the best ways [...]


The 5 Best Practices for Content Marketing in Health & Pharma

by Alex Topchishvili on April 17, 2014

The pharmaceutical industry is known for being traditional, conservative, and burdened by regulations and protocols. These regulations make pharma marketers wary of embracing new approaches, including the growing trend toward content marketing.  Despite being the term on everyone’s lips, content marketing has been sidelined by the industry either because they don’t fully know how to [...]


Yahoo!+Tumblr: Pros and Cons

by Ken Solano on May 20, 2013

Now that the Yahoo! / Tumblr deal has been finalized, and CEO David Karp is bound to be listed among the richest guys under 30 for the next four years, I thought we would look at the potential pros and cons of the transaction. Putting aside the overwhelming “Is she really going out with him?” reaction [...]


One of the most overused words in my daily life is ‘efficiency.’ Everything has to happen efficiently – in the most streamlined manner, with the best result possible. In the past five years, the shift toward digital in the marketing mix has been undisputed, proving its efficiency and effectiveness. For 2013, the increase in digital [...]