From the category archives:
Last week’s DTC National Conference featured 20+panels sharing insights, tips, and best practices. The topics ranged from writing creative pharma copy (say, what?) to marketing challenges of maturing pharma brands. However, the overarching theme of the entire event continued to focus on the importance of patient engagement – on the fact that health care marketers [...]
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To no one’s surprise, this year’s SXSW Interactive festival was chock-full of inspiring innovators touting promising new startups. The class of health care innovations was no exception, as events like the SX Accelerator Challenge and This Week in Startups (TWIST) yielded a number of potentially disruptive ventures for an industry that desperately needs it. As [...]
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I’ve always been driven by the desire to create change, and to have an impact. My passion for health care and innovative technologies is, perhaps, second only to my passion for collaborating with bright and creative minds to help empower and grow their own innovations. Today, I am happy to share with that weMultiply, a [...]
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On December 20, in NYC, more than 200 leaders from the Health 2.0 community will gather for The Crystal Ball Charity Gala. An amazing opportunity to network for a cause, and listen to such Health 2.0 community influencers and visionaries as Esther Dyson, Bryan Sivak, and Regina Holliday. John Lucas, the host of A&E’s Storage Wars: New [...]
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NEW WHITE PAPER HIGHLIGHTS UNDER-RECOGNIZED ISSUES, PATHS TO REACHING 40% OF U.S. HEALTH CARE CONSUMERS Cross-Cultural Competency in U.S. Health Care, a white paper issued by Prime Access and Global Advertising Strategies, long-time leaders in cross-cultural marketing, suggests a roadmap on how to pursue culturally competent interaction collectively and individually among our diverse masses of [...]
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Copyright 2012 Global Advertising Strategies, Inc.
