From the category archives:

Health Care

With a wealth of experience in marketing, business development, and financial management, Simmy Owens joins Prime Access as Director of Business Development. Simmy has worked in healthcare, financial services, professional sports and entertainment industries for over 15 years, having booked over 200 sports professionals on more than 500 marketing engagements with pharmaceutical brands. She has [...]


The 5 Best Practices for Content Marketing in Health & Pharma

by Alex Topchishvili on April 17, 2014

The pharmaceutical industry is known for being traditional, conservative, and burdened by regulations and protocols. These regulations make pharma marketers wary of embracing new approaches, including the growing trend toward content marketing.  Despite being the term on everyone’s lips, content marketing has been sidelined by the industry either because they don’t fully know how to [...]


In the age of the Affordable Care Act, multicultural healthcare is experiencing a “Renaissance” as the government, communities, and marketers work to realize the vision of affordable healthcare for all. For marketers, the sales growth potential among newly insured multicultural consumers is highly desirable. But the consumer-driven strategy used for consumer packaged goods or quick-service [...]


The Exodus of American Healthcare

by Alex Topchishvili on April 1, 2014

It has been several months since open enrollment for federal health insurance exchanges under the Affordable Care Act went into effect. As Americans gradually uncover how “Obamacare” will impact their coverage and savings in the coming years, some financially savvy and audacious patients and baby boomers have chosen to contribute to a growing trend in [...]