From the category archives:

Branding

50 Shades of Genius

by admin on February 10, 2015

By now you have seen the new short featuring Mikhail Baryshnikov and Lil Buck in a fierce dance-off. It’s definitely a marketing masterpiece hitting all of the right chords in the symphony of neuro-branding. It’s different, it’s visual, it’s intense, it’s viral. It’s art in the most pure form of expression. To us there was [...]

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Global & BrandLabs Develop Brand Identity For PotBotics

by Global Advertising Strategies on October 15, 2014

Last month, Global Advertising Strategies in collaboration with BrandLabs NY were approached by a rather unorthodox client – a biotech startup in the newly minted cannabis industry called PotBotics. The task was to develop a new visual identity for the San Francisco and New York based biotech start-up, one that communicates its mission of elevating [...]

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Leveraging User Generated Content in Travel & Tourism

by Alex Topchishvili on May 12, 2014

Summertime is almost upon us, and much to the excitement of children around the world (and fear for many parents) that means vacation time. Hotels, airlines, travel websites, cities and destinations are gearing up for what is likely to be a hot and busy tourist season. You would think that one of the best ways [...]

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Branding Secrets of the Rolling Stones

by Alex Topchishvili on October 4, 2013

Consumer brands can be a lot like rock brands in the sense that, at their best, they’re inspirational and linked to your identity. A big chunk of what you need to know about branding you can learn from the world’s greatest rock ‘n’ roll band. During last month’s Advertising Week, I met the legendary Rolling [...]

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Content Marketing: The Art of Brand Storytelling

by Alex Topchishvili on August 15, 2013

What is the first thing you do when you meet someone new? You ask them where they are from, what they do for work, what they are passionate about or what kind of music they listen to. In most cases that small talk is the core of trying to connect. The opportunity to connect a [...]

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