From the category archives:

Branding

The Art of Photo-Sharing

by Global Advertising Strategies on May 22, 2012

Photo-sharing is all the rage these days. Brands are tapping into the craze by posting original content and engaging  with the consumer, as well as by using the ‘photo-filter’ effect in the ads and store displays. About a year ago, the idea of branded photo filters surfaced on some tech blogs as the ‘next big [...]

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My 5 Major Take-Aways from the AdAge Digital Conference

by Sam on April 24, 2012

1. Internet advertising is booming Granted attending a conference dedicated to digital marketing implies a dominant theme of ‘how good things are in that space,’ the numbers also speak volumes. Internet advertising grew almost as much in 2011 as it did in 2007, when the industry was half the size.  An increase in devices and [...]

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Make Thai Food Your Food

by Global Advertising Strategies on February 22, 2012

We have told you about our Thai Select: Make Thai Food Your Food campaign in New York earlier this year. Now that it wrapped, we wanted to give you a quick recap of what happened and how people reacted. Do you like Thai food? What is your favorite Thai dish and do you make it [...]

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Netflix and Hulu Set Sights on Russia

by Elena Alexeeva on February 17, 2012

Already cutting into the market share of major cable and television providers domestically, Netflix has set its priorities on global expansion this year. “It’s our 10-year objective to pull this off,” – said Reed Hastings, CEO of Netflix. -  “The internet is the world’s first global distribution medium. YouTube is a global brand, so is [...]

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The Drinking Game

by Denis Serikov on January 19, 2012

A couple of weeks ago I reflected on a success story of Jack Daniel’s.  One of the comments on that post came from Art Sagurian, the brand creator behind the Jewel of Russia vodka. He raised an excellent point that a successful product should have a very distinctive taste.  While the Bureau of Alcohol Tobacco [...]

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