From the category archives:

Branding

Leveraging User Generated Content in Travel & Tourism

by Alex Topchishvili on May 12, 2014

Summertime is almost upon us, and much to the excitement of children around the world (and fear for many parents) that means vacation time. Hotels, airlines, travel websites, cities and destinations are gearing up for what is likely to be a hot and busy tourist season. You would think that one of the best ways [...]

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Branding Secrets of the Rolling Stones

by Alex Topchishvili on October 4, 2013

Consumer brands can be a lot like rock brands in the sense that, at their best, they’re inspirational and linked to your identity. A big chunk of what you need to know about branding you can learn from the world’s greatest rock ‘n’ roll band. During last month’s Advertising Week, I met the legendary Rolling [...]

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Content Marketing: The Art of Brand Storytelling

by Alex Topchishvili on August 15, 2013

What is the first thing you do when you meet someone new? You ask them where they are from, what they do for work, what they are passionate about or what kind of music they listen to. In most cases that small talk is the core of trying to connect. The opportunity to connect a [...]

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The Art of Photo-Sharing

by Global Advertising Strategies on May 22, 2012

Photo-sharing is all the rage these days. Brands are tapping into the craze by posting original content and engaging  with the consumer, as well as by using the ‘photo-filter’ effect in the ads and store displays. About a year ago, the idea of branded photo filters surfaced on some tech blogs as the ‘next big [...]

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1. Internet advertising is booming Granted attending a conference dedicated to digital marketing implies a dominant theme of ‘how good things are in that space,’ the numbers also speak volumes. Internet advertising grew almost as much in 2011 as it did in 2007, when the industry was half the size.  An increase in devices and [...]

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