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NEW WHITE PAPER HIGHLIGHTS UNDER-RECOGNIZED ISSUES, PATHS TO REACHING 40% OF U.S. HEALTH CARE CONSUMERS Cross-Cultural Competency in U.S. Health Care, a white paper issued by Prime Access and Global Advertising Strategies, long-time leaders in cross-cultural marketing, suggests a roadmap on how to pursue culturally competent interaction collectively and individually among our diverse masses of [...]
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Thanksgiving is a week away – other holidays to follow shortly after, — and with our country’s changing demographic makeup being front and center after the election results, we thought we could take a look at how we could augment our holiday meals with some cultural fare. With nearly half of the country living bi-culturally [...]
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Sandy unleashed its fury on New York, New Jersey, and Connecticut almost two weeks ago. Today marks the first day most of us are back in the office as the building had no heat, no phone service, and, for the better half of the first week, no electricity as well. Believe it or not, we [...]
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A wealth of creative and strategic knowledge, Lisa Llewellyn joins our agency as Creative Director. Her experience — spanning 30 years — includes work for Astra Zaneca, Merrill Lynch, Canada Dry Ginger Ale, Volvo, and Gatorade, among others. We caught up with Lisa to find out what drives her creatively and what drives her nuts… [...]
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