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Elena Alexeeva

BRICS Market Entry: Basic Rules

by Elena Alexeeva on May 23, 2013

We often talk about new market expansion within the U.S. — most likely referring to our ‘total market’ strategy built on cultural fluency and the notion that the U.S. market is far from homogeneous, and is very diverse. Today, I wanted to expand that ‘new market’ conversation, and take it outside of the U.S. Emerging [...]

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Netflix and Hulu Set Sights on Russia

by Elena Alexeeva on February 17, 2012

Already cutting into the market share of major cable and television providers domestically, Netflix has set its priorities on global expansion this year. “It’s our 10-year objective to pull this off,” – said Reed Hastings, CEO of Netflix. -  “The internet is the world’s first global distribution medium. YouTube is a global brand, so is [...]

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What’s on YouTube Tonight?

by Elena Alexeeva on February 1, 2012

A top TV network executive, who oversaw production of shows for the Food Network and the Cooking Channel, is moving to a forthcoming food channel on YouTube. Electus, the multimedia studio formed by the former co-chairman of NBC Entertainment, will announce early next week that it has recruited Mr. Seidel as chief executive of the [...]

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