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As a first-generation immigrant and a multicultural marketing professional, the notion of a dedicated cultural heritage month has always presented an interesting conundrum to me – it is a sincere homage or a convenient marketing ploy? (I mean, this is hardly heritage-focused.) For a relatively new American, the idea of connecting generations and fostering one’s [...]
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In 2010, we touched upon globalization, technology and the trend of making geography irrelevant in media and marketing. What about art? Specifically, film? Will Hollywood ever make room for international non-Anglophone filmmakers? In December 2010 we were involved in organizing the 10th Russian Film Week in New York – our second year with the project. [...]
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An old proverb says: “There is no such thing as bad weather, only the wrong clothes.” From experience, I can tell you: never say this to an event planner! Sure, sometimes we’ll have horrible weather, but thanks to Murphy’s law, it will likely be on the day of your event. That’s why a typical event [...]
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