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An interesting trend has been showing up in international travel marketing lately. I feel like the industry has adopted a tactic that has proven to be effective in consumer goods, a celebrity spokesperson and ambassador. A lot of consumer brands boast big name tie-ins in an effort to attract a loyal following and travel brands [...]
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Let’s revisit our conversation about China and its travelers from a couple of weeks ago. I was amazed to find out that the most populated country and one of the fastest growing economies still books a bulk of its travel in person. Do you remember those times when we had to take a check book [...]
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Rub the Belly of the Bull and Learn to Speak Their Language Every day I walk by the “Charging Bull” at least twice – on my way to work in the morning and on my way home late in the day. Unbeknownst to me, I have had multiple chances to turn my walking path into [...]
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Does Hosting Sporting Events Help Your Tourism or Hurt Your Bottom Line? The benefits of hosting a high profile sporting event, such as the Olympics or the World Cup, seem rather obvious. Besides the sheer vanity of showcasing your city, the event boosts the economy with the influx of tourists as well as additional jobs [...]
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