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When you hear “Russia,” what is the first thing that comes to mind? Vodka? Putin? Bears? Communism? Cold War? As a traveler, would you consider Russia an emerging destination or an established one? If your answer is the latter, then Russia is a rare example of an established destination – with centuries of historic legacy [...]
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By definition, tourism is the most global of all industries. To ensure a successful branding campaign behind your destination, marketers must understand the needs, wants and purchase intents of potential visitors across continents and cultures. As marketers today, we face challenges in attracting visitors while aiming to increase the popularity of the destination. Considering the [...]
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Most of us have written reviews on places we have visited, hotels and restaurants we enjoyed (or not,) and airlines we flew to get there. Did we ever think that those reviews could leverage more brand-building clout than, possibly, paid advertisements? In today’s society of user-generated content, that appears to be the case. According to [...]
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“Timing is everything!” How many times have we heard that in our lives? The saying can apply to ANYTHING: career, personal life, stand-up comedy as well as an effective marketing campaign. What do you do when bad timing is out of your control? Do you continue to market a brand that, for the time being, [...]
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